The Foundation

Creating a solid foundation for any brand is important. We based NAMIDA on four distinct company values, guidelines to follow on our journey. We have big plans for this year but to establish our goals clearly, we wanted to define ourselves first. Namida Diamond Factory Ltd. comes equipped with a brand image, a vision, a mission and values that suit the company’s profile. The NAMIDA brand encompasses four color-coded core functions, each with their own slogan. In this blog post, we’re going to dive into the deeper meaning behind the colors and the words we associate with them.

The values of NamidaCEO Daniel lays out Namida’s four core values to visitors of IGDA’s Game Day event in Oulu, Finland.

NAMIDA = FRESH ENERGY.

This sums up the spirit of our company and what we are: a vitalizing force to rejuvenate the game industry. We have made great changes and have been empowered with fresh energy, willpower and a powerful emotional link towards all our endeavors.

Red symbolizes all this because it is the color of deep emotion, passion and love, things we want to evoke in people through our actions.

DIAMOND = ALL BRILLIANT.

We want our company to create brilliant games by polishing them closer and closer towards perfection. This way of thinking applies to everything we set out to do. Our products stand for high quality, attractive design, reliability and uncompromising will to create diamonds.

Blue is the color of the sky, the only limit for our top notch games.

FACTORY = ROCKING TRIBE.

People are the key element of our operation. Whether it be gamers or our own employees, each one of us has a distinct role to play. Together, we are able to pool our unique resources together and develop internationally successful games.

The yellow color symbolizes creativity, happiness, light and warmth that comes from the joy of cooperation.

LTD. = GAME CHANGER.

We presented the game industry a brand new operational model that will change the nature of designing and producing games. By merging two startups into a seasoned corporation, we have created a company that is greater than the sum of its parts and can make our wildest dreams into reality. Now, we are empowered with diverse experience, bold vision and the vitality of startup culture.

Green is the color of our constantly reforming and developing company.

Namida Diamond Factory Ltd. brand values

So there you go, these are the values that light Namida’s path. Our values remind us where we came from, why we are here, and where we want to go. We hope you too will share in our success story and enjoy the ride. Game on.

Namida Brand Launch Gala

Namida Brand Launch Party photos-11

Loaded with fresh energy, our rocking tribe will be the game changer of the game industry and publish all brilliant games.

The merger of three Finnish game companies into Namida Diamond Factory created a desire for a clear image, a brand onto which base our operations. It is adamant to us that we do not aim to be the next Apple or Supercell – we want to be the next NAMIDA. Before we even published our first game, we crafted the values that mirror our own image. After the Finnish soft launch of the action-blaster Battle Buzz, it was time to officially launch our own brand.

On Friday the 11th of December 2015, we held the Brand Launch Gala at Ravintola Teatteri in Helsinki, Finland. The gala event embodied all the characteristics of a high-class Hollywood ball: Stylish entrances, classy people, inspiring speeches and merry networking. We felt it important that the gala would leave a lasting memory to all the people present. A true reward after months of hard work and a clear signal to everyone that we mean business.

Exclusive videos of the Brand Launch Gala can be watched through Namida’s official YouTube Channel.

Keynote speakers of the gala included Namida’s CEO Daniel Rantala and RNG MEDIA’s Rami Jaber. Rantala explained Namida’s journey from a small Oulu-based startup to a Finnish game industry giant that now employs over 40 people in three different cities. He then continued to introduce Battle Buzz and shared new footage on our two upcoming games.

Namida Brand Launch Party photos-23

The luxurious Poker Fortunes is set out to be the next step in online poker, a game in which the player can truly feel what it’s like to be a world-class superstar poker player. Story-driven 3D runner Spiralways puts the player in the role of Eve, the embodiment of the first story ever told. Eve’s mythological tale will be as captivating as her world is beautiful. We’re currently developing and polishing the games for an early 2016 launch.

Next, Jaber delved into his latest film project titled Fate. The film will be a thrilling sequel to his previous short film 2 Hours 2 Vegas. The upcoming film is made in cooperation with Namida and will be closely tied to Poker Fortunes. The audience received a special sneak peek of the production and seeing all that action first hand left us hungry for more.

Namida Brand Launch Party photos-26

To sum everything up, we at Namida are extremely proud of what we have already accomplished and what we are about to do. For better, we’re here to stay. We hope everyone had a brilliant time at the gala and let the games continue!

Partnership

 

MS Namida

At Namida, we’re all on the same boat and many hands are required to keep our vessel steady and its sails full. At our game studio in Oulu, we have managers, designers, artists, writers, coders, and coordinators working hand in hand to reach new worlds. At the helm stands our esteemed captain, Daniel, with his hands wrapped firmly around the steering wheel. Occasionally, capable crew members are recruited and welcomed to climb aboard. Sometimes, even ships may join forces to ride the tide together. This autumn, we got the privilege to witness such a grand event.

Namida Games merged with Helsinki-based Playforia and Poppaa Entertainment from Tampere to form a new company, Namida Diamond Factory. In this new powerhouse, the constant hunger for development and growth shakes hands with the wisdom and know-how of an seasoned veteran enterprise and an edgy, likewise able company.

Captain Daniel continues to guide the way for our growing armada through still and storm as the new CEO of Namida Diamond Factory.

Playforia + Namida Games + Poppaa Entertainment = Namida Diamond Factory

“Yarr, this partnership allows us to take on great waves many small ships could not hope to surf on. For my part, it is a pleasure and honor to step into my role as the Chief Executive Officer of our new flagship. My first task will be to unite these fine crews and sailors and break down walls hindering the flow of information”, he says followed by a roar of approvals.

The Journey

About a year ago, the ever-expanding mobile game company Namida Games was founded in Oulu, Finland. To commemorate this occasion, today we unveil Namida Blog, a place where our dedicated writers can share their thoughts about the industry, and life overall.

The first update shall be about Namida Games’ roots, which go deep into the fertile land of Japan. Namida (kanji sign 涙) is Japanese and means “teardrops”. Japan has an incredibly rich culture with a plethora of myths and beliefs. One creation myth in particular has inspired Namida in their path towards immortality and that is the tale of Izanagi (The Male Who Invites) and Izanami (The Female Who Invites).

When the Earth was still young, these two supreme gods looked down from the heavens and began to create life to where there was none. Into the primeval ocean, they stirred life with a jeweled spear. When Izanagi and Izanami lifted the spear, drops of enchanted water fell back to the surface of the ocean and formed the very first land on Earth, the island of Onogoro. This reflects the real-life existence of Pangaea, the supercontinent from which all other continents originate. On Onogoro, Izanagi and Izanami built their temple and got married. Soon after, Izanami gave birth to eight children, who became the first islands of Japan.

Later on, Izanagi and Izanami created more gods to populate Japan. Among these was Amaterasu, the goddess of the sun. Male and female deities formed the undulating mountains, flowing rivers and soothing winds. But the birth of Kagutsuchi, the god of fire, burned Izanami badly. As she lay dying, even more gods were born from the tears of the grief-stricken Izanagi.

Like this creation myth, also Namida’s origin story is meant to be written down. These stories are born, live on, and finally spiral outwards to spawn even more tales of wonder. Thank you for being part of our ongoing journey!

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